about us

Vision

As a medium-sized family business, we have more than 100 years of experience in the production of food and all our products are "Made in Germany". With the generation change in corporate management and the founding of the internal start-up "Lausitzer Food Innovations", we are breaking new ground and are searching worldwide for international food trends to implement them on our domestic market. "GrandChoice" wants to offer the best answer to the current food trends. We are looking for the best ingredients and packaging solutions and combine them into an innovative overall concept. The inclusion of modern art ensures an attention-grabbing design, while underlining the international and creative aspirations of our product innovations. International juries already saw this and chose "GrandChoice Cold Brew Coffee" at one of the world's largest trade fair for beverages and food - the SIAL in Paris - for the "Selection" of the Year 2018.

Here we take our responsibility for our employees, the social environment as well as sustainability and environmental protection very seriously. And as a family-owned company, we always strive to find the best possible solution in consideration of all interests and are therefore grateful for the award as "Saxony's Entrepreneur of the Year 2017".